In this past decade, many businesses have found to keep their heads above water, they must adapt to the new technological age. Face to face customer service is still vital, however the added convenience of getting things done from your own home is hard to pass up. This trend of online shopping will continue to drive sales for various companies for a few reasons. For one, due to the economic struggles many are going through, more people are putting in more hours at work; some have even picked up a second job and simply do not have the time to plan a trip to their local business. Secondly, the customer is able to shop around for the best price without having to drive to different establishments and make a hundred phone calls.
Retail has no doubt been able to utilize this technology. The recent "cyber Monday" craze has just passed following Black Friday where businesses offer their products at a discount exclusively online. Other types of businesses have also expanded to the Internet marketplace. The travel industry has also taken notice of this trend and has been able to increase sales through online reservation systems. Hotels, airports, and airport parking lots have been able to attract more customers and repeat business through this new technology.
The travel industry is unique in the fact that it takes more time and money to commit to this type of purchase. But, through these online reservation systems, people are able to search for the best rates, acquire coupons/promo codes, and compare different prices from different airport parking lots in a matter of minutes. More and more businesses are actually offering these deals exclusively online because it saves time and money for you and for them as well. The cost of running one easy to use website can be just as efficient and cost effective as hiring a team of salesman or even paper advertisement space.
The "customer" itself has evolved since the Internet has been launched and businesses cannot ignore that. The cost of living is rising every day and people simply do not have loads of money to splurge anymore. Instead of buying the first thing they see, customers are now doing extensive research, shopping around online for good prices, and making a smart financial decision. And more often than not, these decisions are now taking place in front of a computer screen.
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